ASUENE Launches Thai Subsidiary & Brand (PR)

Background of the Establishment of ASUENE THAILAND

ASUENE is a climate-tech startup with the mission of “Changing the world for the next generation”. Asuene provides the following services: Asuene, a cloud-based climate platform for measuring, reporting and reducing carbon emissions ; Asuene ESG, a cloud service for ESG evaluation of supply chain procurement; and Carbon EX, a carbon credit exchange market for Net Zero. We support net zero and ESG management and contribute to the creation of a sustainable society. ASUENE’s strength lies in delivering comprehensive one-stop solutions for decarbonization, supporting companies in advancing their decarbonization management.

Thailand has set ambitious targets to achieve carbon neutrality by 2050 and net-zero greenhouse gas (GHG) emissions by 2065. To reach these decarbonization goals, the country is actively advancing national policies, including mandating sustainability reporting for publicly listed companies, amending the “Climate Change Act,” and planning to introduce a carbon tax by 2025.

Thailand is also home to extensive manufacturing supply chains, particularly in the automotive industry. As large manufacturers worldwide increasingly require suppliers to reduce emissions, corporate transparency and reliable reporting on decarbonization efforts are expected to become even more critical in the coming years.

Future Developments and Implementation for Thai Bridgestone 

Asuene established a local subsidiary in central Bangkok, aiming to become a leading player in advancing decarbonization in Thailand. We launched our carbon accounting platform, “ASUENE,” and our ESG assessment cloud service, “ASUENE ESG,” for all companies based in Thailand. Alongside this launch, we are appointing a country manager to quickly expand businesses and operations in Thailand and will be actively recruiting for roles in sales and customer success to support our expansion.

“ASUENE” is already provided to over hundreds of major tire manufacturing sites. Like many others,  the industry is required by its suppliers to visualize and reduce CO2 emissions. The decision to implement  “ASUENE” was driven by its No.1 position as the leading solution in the manufacturing industry in Asia.

“ASUENE” is already provided services to Bridgestone’s Thai subsidiary, Thai Bridgestone, like many others,  the industry is required by its suppliers to visualize and reduce CO2 emissions. The decision to implement  “ASUENE” was driven by its No.1 position as the leading solution in the manufacturing industry in Asia.

About THAI BRIDGESTONE Ltd.

Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. In Thailand, Thai Bridgestone Co., Ltd. is a leading manufacturer in the Thai automotive industry. Bridgestone is a brand trusted by its customers, dealers and business partners. We offer a diverse product portfolio of premium tires for Bridgestone, Firestone and Dayton brands and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

・Company Name：THAI BRIDGESTONE CO., LTD.
・Managing Director：Mr. Akihito Ishii
・Founded：June 22, 1967
・Location：(Head office) Abdulrahim Place, 16th Fl., 990, Rama 4 Rd., Silom, Bangrak, Bangkok 10500
・Website：http://www.bridgestone.co.th

About ASUENE (THAILAND) Ltd. 

・Company name：ASUENE (THAILAND) Ltd. 
・Services：Asuene, a carbon accounting platform ; Asuene ESG, a cloud service for ESG evaluation of supply chain procurement; and Carbon EX, a carbon credit exchange market for Net Zero.
・Address : Unit 2901-2904, Level 29 388, Exchange Tower, Sukhumvit Rd, Khwaeng Khlong Toei, Khlong Toei, Bangkok 10110, Thailand
・URL：https://asuene.com/th

Kohei Nishiwada, Co-Founder & CEO of Asuene Inc., comments:

“As Thailand stands as a central market in Asia’s manufacturing supply chain, we recognize the efforts for decarbonization as a crucial issue in achieving net zero by 2050. With this in mind, we have made the decision to establish our presence in Thailand. Following our expansion into Singapore and the United States, we aim to maximize the network effects stemming from our global business. Representing Japan, we are committed to becoming the Global No. 1 Climate Tech company that will help shape the future.”