Honoring Branding Excellence at PARKROYAL (PR)

Singapore, November 13, 2024 – The prestigious Superbrands
Singapore Awards Ceremony 2024 took place on November 12 at the iconic
PARKROYAL COLLECTION Marina Bay, Singapore. The exclusive event, which brought
together nearly 100 distinguished guests representing nearly 30 of Singapore’s
most respected brands, celebrated excellence in branding across a diverse range
of industries.

The Superbrands Awards is Singapore’s leading and most
trusted brand recognition programme, honouring the top brands that have earned
the admiration, trust and loyalty of consumers. Known for its independent
consumer survey methodology, Superbrands selects awardees based on the strength
of their brand reputation, market leadership, and consumer perception. The
programme is by invitation-only, ensuring that only Singapore’s favourite
brands are recognised.

This year’s event showcased an impressive lineup of
award-winning brands from a wide spectrum of sectors, including electronics,
retail, education, utilities, and health & wellness. Recognised brands
included:

•             LG
Electronics (Consumer Electronics)

•             Sheng
Siong (Retail)

•             Hockhua
(Health & Wellness)

•             MindChamps
(Education)

•             City
Energy (Utilities)

•             Extra
Space Asia (Storage Services)

•             Ocean
Health (Health & Wellness)

•             New York
Skin Solutions (Beauty & Wellness)

Among the notable highlights of this year’s ceremony was the
introduction of a new category for Theme Parks and Attractions, with Gardens by
the Bay being an inaugural recipient. The event also celebrated Perrier and
Carlsberg, two established beverage brands that not only achieved their
Superbrands status but also delighted guests by serving their refreshing
products during the ceremony.

The awards are the result of an independent survey conducted
by the research agency BVA-BDRC, which polls consumers across Singapore to
identify the most favourite and trusted brands in the market. Only those brands
that receive a sufficient number of consumer votes are granted membership into
this exclusive group.

In his address, Mark Pointer, CEO of Superbrands Singapore,
remarked on the significance of the event and the continued success of the
Superbrands programme in Singapore:

“This year’s Superbrands Awards Ceremony marks yet
another milestone in the recognition of Singapore’s most iconic and trusted
brands. We are proud to celebrate the achievements of this year’s awardees, who
have demonstrated exceptional leadership, innovation, and resilience in an
ever-evolving marketplace. These brands have not only earned the respect of
their customers but have also contributed to shaping the future of business in
Singapore. Congratulations to all our award winners, and we look forward to
seeing their continued success in the years ahead.”

Superbrands has long been the benchmark for brand excellence
in Singapore, and this year’s event further solidified its position as the
leading programme for recognising the power of branding in the region.

For more information about the Superbrands Singapore Awards
and a full list of the 2024 winners, please visit https://sg.superbrands.com/