Coulisse Heir Launches Replenish Bar (PR)

Singapore, 22 April 2024 – This Earth Day, reconnect with nature and self by visiting Coulisse Heir’s
“The Replenish Bar”. Through the launch of its refill station, the premier luxury hair and scalp advocate
paves the way for a more sustainable future, where beauty and eco-consciousness
harmonise seamlessly.

Give A Day for Earth

As the world’s largest civic event, Earth Day 2024 is set to make an even greater impact as billions of
people around the world champion the cause of our planet and strive for a brighter tomorrow.

This year, under the banner of Planet vs. Plastics, the initiative issues an impactful call to advocate for
widespread education on the environmental and health risks associated with plastics. With the aim of
achieving a 60% reduction in global plastic production by 2040, this year’s campaign sets a compelling
course towards a cleaner, greener tomorrow.

Reuse First, Recycle Second

It’s no secret the beauty and personal care industry contributes to the growing problem of single-use
plastics. Each year, businesses produce 120 billion units of packaging globally, resulting in the loss of
18 million acres of forest annually. To encourage more responsible consumption, intentional practices
are what counts.

Coulisse Heir is committed to being an integral part of the solution. Beginning on Earth Day, customers
can give back to our planet by refilling used bottles at “The Replenish Bar”. By engaging in this positive
change, each person has the power to make a meaningful impact on our shared home, fostering a more
sustainable future for generations to come.

Co-Founder Selina Ong shares her aspirations: “Coulisse Heir is founded on the philosophy of self love
and self care. In an industry where packaging is often equated with quality and luxury, the real question
should be: how can we maximise the lifespan of each bottle? When Coulisse Heir started in May 2022,
it was clear that paperless processes were the way forward. Now, our aim is to guide both our customers
and ourselves toward a gradual transition to more sustainable practices.”

Refill and Get Rewarded

Furnished with Coulisse Heir’s range of award-winning cleansers, the launch of “The Replenish Bar”
marks a sincere and significant stride towards conscious living.

Bring along any bottle of at least 300ml capacity to Coulisse Heir located at ION Orchard to refill it with
a product of your choice.

Each refill at “The Replenish Bar” comes with a 10% discount on
Coulisse Heir products.

Bring your own bottle, bring your own bag, and replenish the Earth, one bottle at a time.

This initiative is open to new and existing customers of Coulisse Heir.

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Coulisse Heir is located at ION Orchard, #04-02, Singapore 238801.

For bookings:
WhatsApp: 8339 2114,
Email: [email protected]

For more information, please visit:
Instagram: @coulisse.heir
Facebook: @coulisseheirofficial
Website: coulisseheir.com

Photo Credit: Coulisse Heir

About Coulisse Heir

Pronounced as ‘koo lees air’, coulisse – French for ‘backstage’ – and heir, a wordplay on ‘hair,’ defines a
behind-the-scenes team dedicated to helping you become the best version of yourself.
Housed in an avant-garde boutique on the fourth floor of ION Orchard Mall, the unique space features a
‘backstage’ wall and a ‘runway’ leading to private pods equipped with fully reclinable backwash chairs.
Coulisse Heir serves as a private sanctuary for holistic self-care, inviting you to connect with yourself by
nurturing your well-being. Scalp Care, Self Care.