BOEMI Showcases Indonesia at Beauty Istanbul (PR)

The
global skincare industry has nearly doubled in the last decade. The trend
toward healthier lifestyles is impacting every aspect of our lives, including
the products we use. In recent years, there has been a significant increase in
consumer awareness regarding the ingredients used in personal care products,
resulting in a growing demand for clean, sustainable, and natural alternatives.
This shift is driven by various factors, including increased consumer awareness
of the potential health and environmental impacts of synthetic chemicals, as
well as a growing preference for products perceived as more sustainable and
eco-friendly.

Beauty
Istanbul, confirming itself as one of the world’s most important cosmetics,
beauty, hair, home care, private label, packaging and ingredients exhibitions.
It will be held at the Istanbul Congress Centre & Lutfi Kirdar &
Hilton Convention Centre, Taksim, Istanbul, Turkey.

Beauty
Istanbul, with 24
years of industry experience, reaches 169 countries and attracts over 16,000
potential trade visitors. The event’s tailor-made international exhibition
program aims to ensure quality buyers and host 600 international skincare and
beauty buyers from around the world from Caucasia & Central Asia, the
Balkans, Sub-Saharan Africa, North Africa, the Middle East, and the Gulf
countries due to its central location between continents. They claimed as the 5th
biggest cosmetic fairs worldwide with 680 exhibitors from 59
countries and the most international cosmetic fair with 14,017 trade
visitors from 157 countries.

BOEMI
Botanicals was invited by the Consulate General of Republic of Indonesia in
Istanbul to participate in an event at the Istanbul Congress Centre & Lutfi
Kirdar & Hilton Convention Centre, Taksim, Istanbul, Turkey from October 2 to 4. BOEMI
Botanicals showcased the natural care products at the Wonderful Indonesia Booth
#1 R 500 along with other 4 selected Indonesian local brands.

“By participating in the event, we
hope to generate positive exposure for a local brand, enabling them to share
their story and message on a wider scale, and potentially tap into more diverse
international markets. This aligns with the values we uphold at BOEMI
Botanicals, where we prioritize creating high-quality natural products and
contributing to the community,” explained Ribka Anastasia, General Manager
of BOEMI Botanicals.